Hands-Off CEO Podcast

Integrity of Scaling EP49

The Integrity of Scaling – E49

Mandi Ellefson is discussing why popular scaling advice is terrible for consulting agencies. She shares insights about marketing, systems, and what you should actually do to scale.

You’ll hear Mandi talk about:

  1. “Do you really want to systematize and accelerate a process that’s just getting okay and mediocre results?” Mandi shares a story about a company that grew from referrals, but was challenged when they attempted proactive marketing. [1:25]
  2. “Your marketing could be telling stories to support the promises you make to clients,” Mandi says. “With a clear and compelling message, you can then build a solid go-to marketing strategy that can work even with the coldest of traffic.” [6:14]
  3. “If you don’t have the cash flow and profit to pay people to replace yourself, that’s what keeps you, as a CEO, stuck in your business.” In order to be sustainable, you have to have enough of the right systems. [8:57]
  4. “Do you really want to go out and sell something if you’re not sure it’s going to work?” Mandi discusses the integrity of scaling when you’re not sure of your product. [11:30]

Resources

Mandi Ellefson on LinkedIn | Twitter | Facebook

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Mandi Ellefson

Mandi Ellefson

Mandi Ellefson helps service businesses with the tricky task of becoming scalable. Her passion is helping freedom seeking entrepreneurs scale the better way– for success in their business and in the rest of their life. Out of a decade+ experience and testing as a business manager, and then building and selling a design business, Mandi has created a system that is responsible for generating tens of thousands of dollars of new revenue for businesses she's worked with.

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