The Integrity of Scaling – E49
Mandi Ellefson is discussing why popular scaling advice is terrible for consulting agencies. She shares insights about marketing, systems, and what you should actually do to scale.
You’ll hear Mandi talk about:
- “Do you really want to systematize and accelerate a process that’s just getting okay and mediocre results?” Mandi shares a story about a company that grew from referrals, but was challenged when they attempted proactive marketing. [1:25]
- “Your marketing could be telling stories to support the promises you make to clients,” Mandi says. “With a clear and compelling message, you can then build a solid go-to marketing strategy that can work even with the coldest of traffic.” [6:14]
- “If you don’t have the cash flow and profit to pay people to replace yourself, that’s what keeps you, as a CEO, stuck in your business.” In order to be sustainable, you have to have enough of the right systems. [8:57]
- “Do you really want to go out and sell something if you’re not sure it’s going to work?” Mandi discusses the integrity of scaling when you’re not sure of your product. [11:30]